I think that you ran the wrong command, I think that you ran `bin\elasticsearch.bat start` and instead you should be running `bin\elasticsearch-service.bat start`.

---
NEW: Monitor These Apps!
elasticsearch, apache solr, apache hbase, hadoop, redis, casssandra, amazon cloudwatch, mysql, memcached, apache kafka, apache zookeeper, apache storm, ubuntu, centOS, red hat, debian, puppet labs, java, senseiDB